Project Topics

EFFECT OF SOCIAL AWARENESS SKILL ON THE SALES VOLUME OF THE HOSPITALITY ESTABLISHMENT

EFFECT OF SOCIAL
AWARENESS SKILL ON THE SALES VOLUME OF THE HOSPITALITY
ESTABLISHMENT

ABSTRACT

The research profers an appraisal
of  the effect of social awareness skills
on the sales volume of the hospitality establishment. It  elucidate the concept of social
awareness  and seek to determine its
significance and impact in determining sales volume of hospitality
establishment.

INTRODUCTION

Social
awareness facilitates a person  know what
others think about him. Understanding others is essential to success in
business and services.social awareness is the ability to understand and respond
to the needs of others. Understanding other people’s feelings is central to
emotional intelligence. Get this wrong and you will be seen as uncaring and
insensitive. Getting it right is essential for success. Social Awareness meets Emotional Intelligence Emotional
intelligence consists of four basic capabilities, or domains. These are: Self Awareness
,Self Regulation
,Social Awarenessrelationship
management According to Daniel Goleman the competencies associated with being
socially aware are:

Empathy:
understanding the other person’s emotions, needs and concerns.

Organizational
Awareness
:
the ability to understand the politics within an organization and how these affect
the people working in them.

Service:
the ability to understand and meet the needs of clients and customers.

Essentially awareness
of social situations is about carefully considering what people want, and
planning to communicate with them in a way that is intended to meet that need.

Chapter 1

1.1  BACKGROUND OF THE STUDY

The
driving force behind success is social awareness, the cornerstone of emotional
intelligence. It comes first from being self-aware and being able to manage
yourself and your own emotions, and then develops from an understanding of the
people around you. When you become socially aware, you are better able to
empathize with others’ emotions, as well as the intent behind their actions.
You are also better able to understand your environment and recognize the
factors that influence people and impact outcomes.

At
the heart of social awareness is empathy. True empathy combines understanding
both the emotional and the logical
rationale that goes into every decision. Leaders who can develop this level of
awareness, and empathize with others, are better able to adapt, persuade and
motivate their team to achieve greater results.1 James was unable to accomplish
this, whereas Sara excelled.

Understandably,
social awareness skills are highly regarded as critical attributes of today’s
successful business leaders. It is taken for granted that top managers like
James have the expertise, business knowledge and technical skills to do their
jobs. In a highly competitive market, the real advantage is found in leaders,
like Sara who exhibit a high emotional IQ with a well developed social
awareness.

The
most effective people in organizations naturally use their emotional radar to
sense how others are reacting, and they fine-tune their own response to push
the interaction in the best direction. As the former Chairman and CEO of
General Electric, Jack Welch states, “a leader’s intelligence has to have a
strong emotional component. He has to have high levels of self-awareness,
maturity, and self-control. No doubt emotional intelligence is more rare than
book smarts, but it is actually more important in the making of a leader. You
simply can’t ignore it.”

Business
studies conducted by corporations around the globe have demonstrated the impact
of social awareness and the interpersonal skills in leaders and employees on
the overall success of an organization.2 Leaders who exhibit strong emotional
IQ tendencies consistently outperform their counterparts and have a strong
track record of increased sales, significant cost savings and higher employee
and customer satisfaction. Corporations have come to recognize the economic
impact of emotional IQ and seek out these traits in potential leaders.

The
unique thing about emotional and socials skills is that, unlike traditional IQ,
emotional IQ can be improved. Emotional competencies and social awareness can
be routinely assessed and, with guidance, practice and training, can be
developed and fine-tuned. The research intends to investigate  the effect of social awareness skills on the
sales volume of the hospitality establishment

1.2 
STATEMENT OF THE PROBLEM

The
problem confronting this research is to determine the effect of social
awareness skills on the sales volume of the hospitality establishment

1.3  
RESEARCH   QUESTION

1      What is the nature of social awareness  and social awareness skill

1           
What is the effect of
social awareness skill on the sales volume of the hospitality establishment

1.4    
OBJECTIVE OF THE STUDY

1       
  To appraise social awareness and social awareness
skill

2     To determine the effect of social
awareness skill on the sales           volume
of the hospitality establishment

1.5      SIGNIFICANCE OF THE STUDY

The
research shall profer a conceptual analysis of social awareness skill and its
significance in enhancing increased sales volume in the hospitality
establishment

It shall also serve as a source of information on social
awareness

1.6      STATEMENT OF HYPOTHESIS

1           
H0    The level of social awareness in hospitality
establishment      is high

H1    The
level of social awareness in hospitality establishment      is low

2      H0    Increased sales volume is not significant
in hospitality           establishment

H1    Increased sales volume is significant in
hospitality         establishment

3      H0    The effect of social awareness on sales
volume in    hospitality establishment is
low

       H1    The effect of social awareness on sales
volume in    hospitality establishment is
high

1.7      SCOPE OF THE STUDY

The study examines the effect of social awareness on the
sales volume of hospitality Establishment

1.8   DEFINITION
OF TERMS

SOCIAL 
AWARENESS

Social
awareness  facilitates a person   know what others think about him. Understanding
others is essential to success in business and services.social awareness is the
ability to understand and respond to the needs of others. Understanding other people’s
feelings is central to emotional intelligence. Get this wrong and you will be
seen as uncaring and insensitive. Getting it right is essential for success

EMPATHY DEFINED

Empathy
is really about acknowledging the emotions of others, being thoughtful and
considerate of their feelings, and making decisions that take those feelings
into consideration.